The power of plus : inside fashion's size-inclusivity revolution

by Russo, Gianluca,

Format: Print Book 2022
Availability: Available at 2 Libraries 2 of 2 copies
Available (2)
Location Collection Call #
CLP - Main Library First Floor - New Non-fiction HD9940.A2 R87 2022x
Location  CLP - Main Library
Collection  First Floor - New Non-fiction
Call Number  HD9940.A2 R87 2022x
CLP - Squirrel Hill New Books HD9940.A2 R87 2022x
Location  CLP - Squirrel Hill
Collection  New Books
Call Number  HD9940.A2 R87 2022x
One of Vogue Business 100 Innovators 2022

" The Power of Plus will leave you feeling inspired, motivated, and ready to push for real change, as well as confident and encouraged to embrace yourself, just as you are. This is essential reading for anyone who truly cares about the future of fashion, and for anyone who believes in the power of being yourself." --Versha Sharma, editor in chief, Teen Vogue

Plus-size fashion revolutionizes the way women view themselves and their bodies .

Exclusivity runs within the foundation of fashion. While calls for diversity have intensified recently, long-held attitudes are only beginning to change. But through social media, plus-size people have been able to create supportive communities that show their confidence, strength, and beauty.

Plus-size fashionistas have been writing their own narrative for the past three decades, creating a market all on their own that is now worth more than $21 billion. The Power of Plus features interviews with trailblazers such as Tess Holliday, Emme Aronson, Gabi Gregg, and more as it follows the evolution of plus-size fashion from its start on small blogs to its current boom, examining the way this market has changed women's relationships with their bodies and how plus-size fashion is integral to the future success of the industry.

Plus-size fashion is not a PR stunt. It is a culture-changing market created by and for the people who have always deserved to feel stylish but never had the visibility to be . . . until now.

By honoring our progress so far, The Power of Plus celebrates the next stage of the plus-size fashion movement.
Published Reviews
Booklist Review: "Although bodies come in a vast array of shapes and sizes, the fashion industry has long prioritized a constricting vision of slim, cisgender, white femininity. It has taken decades of concerted activism by industry bloggers, models, and designers to build a movement that prizes fat beauty. Fashion journalist Russo catalogs the rise of the plus-size fashion industry, relating stories of industry resistance to fat bodies, as well as celebrating milestones like the presence of the first plus-size model on the cover of Sports Illustrated's 2016 swimsuit issue. Such triumphs have been hard won by fat-fashion enthusiasts who use the megaphone of the internet to hold brands to account and create a thriving community of support in the face of intense cultural hostility to fatness and fat people. Russo highlights in particular the work of Black women, who have been among the most outspoken advocates for body size diversity while reaping comparatively few of the movement's rewards. Triumphant, unapologetic, and righteously angry, The Power of Plus is a stirring ode to the fat-fashion community."
From Booklist, Copyright (c) American Library Association. Used with permission.
Publisher's Weekly Review: "Nylon columnist Russo debuts with an illuminating chronicle of the fight to make fashion more inclusive for plus-size people. He begins with Lena Himmelstein opening the first Lane Bryant store in 1904 and covers the formation of the fat acceptance movement in the 1960s through to the age of social media, which created new opportunities for plus-size women to connect with audiences and to find modeling work. The author describes recent episodes in the push for inclusivity, including how Michael Jackson's death nearly torpedoed the first Full Figured Fashion Week, anti-fat remarks by the chief marketing officer of Victoria's Secret sparked a backlash against the brand's unrealistic beauty standards, and a viral open letter to Target led the retailer to carry more plus-size clothing. In roundtable interviews, advocates such as fashion blogger Kellie Brown and models Iskra Lawrence and Yumi Nu tell how they became interested in fashion and discuss their efforts to change the industry. Russo excels at weaving disparate events across the past several decades into a convincing narrative that traces the activism and halting but meaningful progress of the plus-size fashion movement. Fashionistas will be delighted. (Aug.)"
(c) Copyright PWxyz, LLC. All rights reserved
Additional Information
Subjects Plus-size women's clothing.
Plus-size women's clothing industry.
Overweight women.
Fashion -- Psychological aspects.
Clothing and dress.
Self-perception -- Anecdotes.
Self-esteem -- Anecdotes.
Beauty, Personal -- Anecdotes.
Body image.
Publisher Chicago, Illinois :Chicago Review Press,2022
Language English
Description xii, 196 pages : illustrations ; 24 cm
Bibliography Notes Includes bibliographical references (pages 187-190) and index.
ISBN 9781641606424
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