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The turn-on : how the powerful make us like them--from Washington to Wall Street to Hollywood

by Goldstein, Steven,

Format: Print Book 2019
Availability: Available at 3 Libraries 3 of 3 copies
Available (3)
Location Collection Call #
Mt. Lebanon Public Library Non-Fiction 302 Gol
Location  Mt. Lebanon Public Library
Collection  Non-Fiction
Call Number  302 Gol
Penn Hills Library Non-Fiction 302.23 GOL
Location  Penn Hills Library
Collection  Non-Fiction
Call Number  302.23 GOL
Sewickley Public Library New Book 302.23 GOL 2019
Location  Sewickley Public Library
Collection  New Book
Call Number  302.23 GOL 2019

How do Tiffany Haddish, Tom Hanks, Meryl Streep and Apple's Tim Cook turn us on, and why do some other public figures drive us crazy and turn us off? And who are the behind-the-scenes gurus who help public figures turn us on or off? Steven Goldstein, a civil rights leader who has worked in politics, business and entertainment, breaks down the industry of creating likeability and how public figures manufacture likeability--and how they sometimes destroy it through scandals.

As a television producer, Congressional lawyer, leader of state and national civil rights organizations, and communications advisor to corporate and political leaders, Steven Goldstein has been a mover and shaker in every sector of American power. He knows what makes public figures likeable.

Based on his twenty-five years of experience and original teachings, Goldstein tells us why we like certain people, and dislike others, in politics, business, and entertainment.

Why do we let some into our personal world and refuse to let others enter? Goldstein has developed a paradigm that describes how we fall in like, reminiscent of falling in love, with the public figures who shape our lives.

And Goldstein names names. Why do we like Ellen DeGeneres and Morgan Freeman, yet find Gwyneth Paltrow sometimes maddening? Why do we like Warren Buffett, Microsoft's Satya Nadella and Google's Sundar Pichai aside from their products and profits? And apart from our ideology, why do some of us like Barack and Michelle Obama and others Donald Trump, and what does Ben Franklin have to do with any of it?

Goldstein identifies eight traits of likeability that every public figure reveals to us in pairs, with each pair deepening our relationship with that person. The pairs are:

Captivation and Hope Authenticity and Relatability Protectiveness and Reliability Perceptiveness and Compassion

Goldstein not only tells us how we fall in like with public figures, but he also reveals the behind-the-scenes players in politics, business and entertainment who shape who we like. Likeability isn't just something you have or you don't. Likeability can be manufactured--and it can be destroyed. Public figures can be their own worst enemies in saying or doing things that turn us off. Why do we forgive some but not others?

The Turn-On will make you think twice about a celebrity reinvention, a glamorous media appearance or a perfectly crafted speech, and will give you tools to take control of your own likeability and become more like your favorite star.

Published Reviews
Booklist Review: "Even though lawyer, producer, and activist Goldstein didn't intend this to be a how-to book, readers will find themselves asking themselves about the public perception of their own likability and what might help improve it. Twelve chapters break the big concept of what makes someone appear likable into smaller ideas, with plenty of examples to illustrate each point; and a summary is given in closing to encapsulate the information provided throughout the chapter. The chapter titles give a clear sense of what Goldstein addresses: ""The Gateway Traits: Captivation and Hope,"" ""Public Prejudice and the Perception of Likeability,"" and ""Scandals,"" ""Killer Scandals,"" and ""Likeability Comebacks,"" to name just a few. Real-world examples using recognizable names, from celebrities (Meryl Streep, Tiffany Haddish) to world leaders (Ben Franklin, Barack Obama), past and present, make every page fascinating. A likability self-assessment, notes on sources, and an index can be found at the back of the book. A great selection for readers interested in social sciences, studies in human nature, and personal development, and those who are just plain curious.--Stacey Hayman Copyright 2019 Booklist"
From Booklist, Copyright (c) American Library Association. Used with permission.
Additional Information
Subjects Interpersonal relations.
Control (Psychology)
Influence (Psychology)
Publisher New York, NY :2019
Edition First edition.
Language English
Description viii, 349 pages ; 24 cm
Bibliography Notes Includes bibliographical references (pages 271-334) and index.
ISBN 9780062911698
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