This is marketing

by Godin, Seth,

Format: Print Book [2018]
Availability: Available at 4 Libraries 4 of 16 copies
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CLP - Downtown and Business Lower Level - Business Non-Fiction HF5415.G5783 2018
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Summary
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip .

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.
Published Reviews
Booklist Review: "*Starred Review* There's a very good reason Godin (and his 18 previous best-selling books) is so popular: simplicity, period. He boils down the principles of marketing (and, by the way, gently chides those who think social media is the be-all, end-all) in ways that anyone will understand and he fervently hopes adopt. This time, his focus is on making products and services better and telling the story, consistently and authentically. He touches on the familiar concepts of marketing, like promises, positioning, audience, and others. Yet it's all fresh and with some new language that's worth remembering. Early adopters? Think neophiliacs. Consider affiliation versus dominion when scrutinizing audiences. At the heart of his lectures is trust, earned best through action, not words. Yes, the narrative is somewhat rambling and slightly derivative; on the other hand, he liberally credits other thinkers, like Ted Levitt and Marshall Ganz, then shows how to revamp or reuse their ideas. Valuable insights from the guy who brought us Purple Cow (2003), permission marketing, and tribes. Appended with a marketing reading list and a simple marketing worksheet.--Barbara Jacobs Copyright 2018 Booklist"
From Booklist, Copyright (c) American Library Association. Used with permission.
Additional Information
Subjects Marketing.
Publisher New York, New York :[2018]
Other Titles This is marketing :
Language English
Notes Subtitle on dust jacket: You can't be seen until you learn to see.
Description xvi, 267 pages : illustrations ; 19 cm
Bibliography Notes Includes bibliographical references (pages 253-256) and index.
ISBN 9780525540830
0525540830
Other Classic View