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This is marketing

by Godin, Seth,

Format: Print Book 2018
Availability: Available at 11 Libraries 11 of 14 copies
Available (11)
Location Collection Call #
CLP - Downtown and Business Lower Level - Business Non-Fiction HF5415.G5783 2018
Location  CLP - Downtown and Business
Collection  Lower Level - Business Non-Fiction
Call Number  HF5415.G5783 2018
Carnegie Library of McKeesport Nonfiction 658.8 G544t
Location  Carnegie Library of McKeesport
Collection  Nonfiction
Call Number  658.8 G544t
Cooper-Siegel Community Library Non-Fiction 658.8 GOD
Location  Cooper-Siegel Community Library
Collection  Non-Fiction
Call Number  658.8 GOD
Green Tree Public Library Adult Nonfiction 658.8 GOD
Location  Green Tree Public Library
Collection  Adult Nonfiction
Call Number  658.8 GOD
Millvale Community Library Adult Non Fiction 658.8 GOD
Location  Millvale Community Library
Collection  Adult Non Fiction
Call Number  658.8 GOD
Monroeville Public Library Non-fiction 658.8 GODIN
Location  Monroeville Public Library
Collection  Non-fiction
Call Number  658.8 GODIN
Mt. Lebanon Public Library Non-Fiction 658.8 God
Location  Mt. Lebanon Public Library
Collection  Non-Fiction
Call Number  658.8 God
Northland Public Library Nonfiction 658.8 G54
Location  Northland Public Library
Collection  Nonfiction
Call Number  658.8 G54
South Park Library Nonfiction 658.8 GOD
Location  South Park Library
Collection  Nonfiction
Call Number  658.8 GOD
Upper St. Clair Township Library Business & Career 658.8 GOD
Location  Upper St. Clair Township Library
Collection  Business & Career
Call Number  658.8 GOD
Whitehall Public Library Nonfiction Collection NF 658.8 G544m
Location  Whitehall Public Library
Collection  Nonfiction Collection
Call Number  NF 658.8 G544m
Unavailable (3)
Location Collection Status
C.C. Mellor Memorial Library Non Fiction CHECKED OUT
Location  C.C. Mellor Memorial Library
Collection  Non Fiction
Sewickley Public Library Nonfiction CHECKED OUT
Location  Sewickley Public Library
Collection  Nonfiction
Western Allegheny Community Library Non-Fiction CHECKED OUT
Location  Western Allegheny Community Library
Collection  Non-Fiction
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip .

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.
Published Reviews
Booklist Review: "*Starred Review* There's a very good reason Godin (and his 18 previous best-selling books) is so popular: simplicity, period. He boils down the principles of marketing (and, by the way, gently chides those who think social media is the be-all, end-all) in ways that anyone will understand and he fervently hopes adopt. This time, his focus is on making products and services better and telling the story, consistently and authentically. He touches on the familiar concepts of marketing, like promises, positioning, audience, and others. Yet it's all fresh and with some new language that's worth remembering. Early adopters? Think neophiliacs. Consider affiliation versus dominion when scrutinizing audiences. At the heart of his lectures is trust, earned best through action, not words. Yes, the narrative is somewhat rambling and slightly derivative; on the other hand, he liberally credits other thinkers, like Ted Levitt and Marshall Ganz, then shows how to revamp or reuse their ideas. Valuable insights from the guy who brought us Purple Cow (2003), permission marketing, and tribes. Appended with a marketing reading list and a simple marketing worksheet.--Barbara Jacobs Copyright 2018 Booklist"
From Booklist, Copyright (c) American Library Association. Used with permission.
Additional Information
Subjects Marketing.
Publisher New York, New York :2018
Other Titles This is marketing :
Language English
Notes Subtitle on dust jacket: You can't be seen until you learn to see.
Description xvi, 267 pages : illustrations ; 19 cm
Bibliography Notes Includes bibliographical references (pages 253-256) and index.
ISBN 9780525540830
Other Classic View