How to go digital : practical wisdom to help drive your organization's digital transformation

Format: Print Book 2018
Availability: Available at 1 Library 1 of 1 copy
Available (1)
Location Collection Call #
CLP - Main Library Mezzanine - Non-fiction HF5548.2.H6529 2018
Location  CLP - Main Library
 
Collection  Mezzanine - Non-fiction
 
Call Number  HF5548.2.H6529 2018
 
 
Summary
Advice on how companies can succeed in the new digital business environment. The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial-strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing "disruption" at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future.
The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation.
Contributors
Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cecile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion,Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex "Sandy" Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom
Contents
Introduction. Digital transformation might be different than you think / Gerald C. Kane
How to develop a great digital strategy / Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath
Five myths about digital transformation / Stephen J. Andriole
Winning the digital talent war / Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, and David Kiron
Reframing growth strategy in a digital economy / Didier Bonnet and Pete Maulik
How to monetize your data / Barbara H. Wixom and Jeanne W. Ross
What's your data worth? / James E. Short and Steve Todd
Is your company ready for HR analytics? / Bart Baesens, Sophie De Winne, and Luc Sels
Why your company needs data translators / Chris Brady, Mike Forde, and Simon Chadwick
Sales gets a machine-learning makeover / H. James Wilson, Narendra Mulani, Allan Alter
A new approach to automating services / Mary C. Lacity and Leslie P. Willcocks
Organizing for new technologies / Rahul Kapoor and Thomas Klueter
Mastering the digital innovation challenge / Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kane
Finding the right role for social media in innovation / Deborah L. Roberts and Frank T. Piller
Improving analytics capabilities through crowdsourcing / Joseph Byrum and Alpheus Bingham
Beyond viral : generating sustainable value from social media / Manuel Cebrian, Iyad Rahwan, and Alex "Sandy" Pentland
When employees don't "like" their employers on social media / Marie-CeĢcile Cervellon and Pamela Lirio
Leading in an unpredictable world / Pierre Nanterme, interviewed by Paul Michelman.

Additional Information
Series Digital future of management.
Subjects Business -- Data processing.
Publisher Cambridge, Massachusetts :2018
Contributors Sloan Management Review Association, author.
Language English
Description xvi, 205 pages ; 21 cm.
Bibliography Notes Includes bibliographical references and index.
ISBN 9780262534987
0262534983
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