Unpacking IKEA : Swedish design for the purchasing masses

by Garvey, Pauline, 1971-

Format: Print Book 2018
Availability: Available at 1 Library 1 of 1 copy
Available (1)
Location Collection Call #
CLP - Main Library Second Floor - Non-fiction NK2595.G37 2018
Location  CLP - Main Library
Collection  Second Floor - Non-fiction
Call Number  NK2595.G37 2018

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm's Kungens Kurva store - the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world's largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never 'just a store' for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

Additional Information
Series Culture, economy and the social.
Subjects Ikea (Firm) -- History.
Furniture design -- Sweden.
Industrial design -- Sweden.
Product differentiation -- Sweden.
Publisher London :Routledge,2018
Language English
Notes "CRESC, Centre for Research on Socio-Cultural Change ; ESRC, Economic & Social Research Council."
Description xii, 161 pages : illustrations ; 25 cm.
Bibliography Notes Includes bibliographical references and index.
ISBN 9781138793965
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