The semiotics of emoji

by Danesi, Marcel, 1946-

Format: Print Book 2017
Availability: Available at 1 Library 1 of 1 copy
Available (1)
Location Collection Call #
CLP - Main Library Second Floor - Non-fiction P99.D3633 2017
Location  CLP - Main Library
Collection  Second Floor - Non-fiction
Call Number  P99.D3633 2017

Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language.

The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.

Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Additional Information
Series Bloomsbury advances in semiotics.
Subjects Emoticons.
Social media -- Semiotics.
Visual communication -- Digital techniques.
Writing -- Interactive multimedia.
Language and the Internet.
Publisher London :Bloomsbury Academic,2017
Language English
Notes "Rise of visual language in the age of the Internet"--Cover.
Description viii, 197 pages : illustrations ; 22 cm.
Bibliography Notes Includes bibliographical references (pages 185-193) and index.
ISBN 9781474281997
Other Classic View