H.J. Heinz Company

by Foster, Debbie.

Format: Kindle Book 2006 2006
  Adobe EPUB ebook
  OverDrive Read
Availability: Available from OverDrive 1 of 1 copy
Available from OverDrive (1)
Summary
In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes-then called "love apples"-were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H. J. Heinz Company, which today is the most international of all United States-based food companies. H. J. Heinz Company contains vintage images from the archives of one of America's first industrial photography studios. It captures memorable and creative marketing from the "57 Varieties" to today and features photography of many current initiatives in Heinz's main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America's best loved companies and a study in how to "do the common thing uncommonly well."
Additional Information
Subjects Businesspeople Pennsylvania Pittsburgh Biography
Food industry and trade United States History
Nonfiction
History
Electronic books.
Publisher San Francisco :Arcadia Publishing Inc.2006
2006
Contributors Kennedy, Jack.
OverDrive, Inc.
Language English
System Details Mode of access: World Wide Web.
Format: Adobe EPUB eBook
Format: Kindle Book
Format: OverDrive Read
Requires Adobe Digital Editions or Amazon Kindle
Description 1 online resource
ISBN 9781439618073
9781439618073
Other Classic View