H.J. Heinz Company
|Format:||Kindle Book 2006 2006|
|Adobe EPUB ebook|
|Availability:||Available from OverDrive 1 of 1 copy|
SummaryIn 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes-then called "love apples"-were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H. J. Heinz Company, which today is the most international of all United States-based food companies. H. J. Heinz Company contains vintage images from the archives of one of America's first industrial photography studios. It captures memorable and creative marketing from the "57 Varieties" to today and features photography of many current initiatives in Heinz's main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America's best loved companies and a study in how to "do the common thing uncommonly well."
Businesspeople Pennsylvania Pittsburgh Biography
Food industry and trade United States History
|Publisher|| San Francisco :Arcadia Publishing Inc.2006
Mode of access: World Wide Web.
Format: Adobe EPUB eBook
Format: Kindle Book
Format: OverDrive Read
Requires Adobe Digital Editions or Amazon Kindle
1 online resource