The tipping point how little things can make a big difference
|Format:||OverDrive MP3 Audiobook 2000 2006|
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SummaryIdeas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Published ReviewsBooklist Review: "
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Contagion (Social psychology)
Context effects (Psychology)
|Publisher|| New York :Hachette Audio2000
Narrated by the author.
Mode of access: World Wide Web.
Format: OverDrive Listen
Format: OverDrive MP3 Audiobook
Requires OverDrive app 3.0 (Windows) / 1.0 (Mac) / 1.0 (Windows Mobile)
1 audio file : digital