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Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else

by Lohr, Steve,

Format: Print Book 2015
Availability: Available at 4 Libraries 4 of 4 copies
Available (4)
Location Collection Call #
CLP - Main Library Second Floor - Non-fiction QA76.9.C66 L64 2015
Location  CLP - Main Library
Collection  Second Floor - Non-fiction
Call Number  QA76.9.C66 L64 2015
CLP - Squirrel Hill Non-Fiction Collection QA76.9.C66 L64 2015
Location  CLP - Squirrel Hill
Collection  Non-Fiction Collection
Call Number  QA76.9.C66 L64 2015
Northland Public Library Nonfiction 658.4038 L83
Location  Northland Public Library
Collection  Nonfiction
Call Number  658.4038 L83
Upper St. Clair Township Library Technology 303.4833 LOH
Location  Upper St. Clair Township Library
Collection  Technology
Call Number  303.4833 LOH

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge.

Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are made--relying more on data and analysis, and less on intuition and experience--and transform the nature of leadership and management.

Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives.

Published Reviews
Publisher's Weekly Review: "New York Times technology correspondent and Bits Blog columnist Lohr (To Go) offers a nuanced look at the rise of big data, and the challenges the world faces in maximizing the "technological payoff" while minimizing the risk to personal privacy. He starts by illustrating the need for better ways to manage huge amounts of data, with a visit to the intensive-care unit at Emory University Hospital, noting that a typical 20-bed unit generates an estimated 160,000 data points a second. The sheer volume overwhelms human capacity for processing, but analyzing "vast amounts of data and spotting seemingly subtle patterns is where computers and software algorithms excel." Data technology also has the potential to dramatically improve efficiency in industries such as energy and agriculture. But Lohr is not a mere cheerleader for the power of information, and he suggests that enthusiasm for "big-data decision making" must be tempered with humility, given the important aspects of life that cannot be quantified, and the power of complex algorithms to make harmful, and mistaken, data-based predictions. In this accessible introduction to a complex topic, Lohr offers insight valuable to both businesses and everyday people. Agent: Max Brockman, Brockman, Inc. (Mar.) © Copyright PWxyz, LLC. All rights reserved."
(c) Copyright PWxyz, LLC. All rights reserved
Additional Information
Subjects Big data -- Social aspects.
Electronic data processing -- Social aspects.
Data mining -- Social aspects.
Information technology -- Social aspects.
Publisher New York, NY :2015
Edition First edition.
Other Titles Dataism
Language English
Description xi, 239 pages ; 24 cm
Bibliography Notes Includes bibliographical references (pages 217-229) and index.
ISBN 9780062226815
Other Classic View