Universal vs. Disney : the unofficial guide to American theme parks' greatest rivalry
|Format:||Print Book 2015|
|Availability:||Available at 5 Libraries 5 of 5 copies|
Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney , his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
Universal Studios Hollywood (Los Angeles, Calif.)
Universal Studios, Inc. -- History.
Walt Disney Company -- History.
Amusement parks -- United States -- History.
Universal Studios Florida (Orlando, Fla. : Amusement park) -- History.
Disneyland (Calif.) -- History.
Walt Disney World (Fla.) -- History.
|Publisher|| Birmingham, Alabama :2015
|Other Titles|| Universal versus Disney
viii, 255 pages ; 21 cm
Includes bibliographical references and index.