by Brabham, Daren C., 1982-

Format: Print Book 2013
Availability: Available at 2 Libraries 2 of 2 copies
Available (2)
Location Collection Call #
CLP - Main Library Second Floor - Non-fiction QA76.9.H84 B73 2013
Location  CLP - Main Library
Collection  Second Floor - Non-fiction
Call Number  QA76.9.H84 B73 2013
CLP - Squirrel Hill Non-Fiction Collection QA76.9.H84 B73 2013
Location  CLP - Squirrel Hill
Collection  Non-Fiction Collection
Call Number  QA76.9.H84 B73 2013
A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works. Ever since the term "crowdsourcing" was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works.
Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization-corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet.
Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of "crowdsploitation" of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.
Published Reviews
Booklist Review: "The term crowdsourcing, coined by Wired magazine editor Jeff Howe in 2006, has been used for everything from Wikipedia entries to choosing new colors for M&Ms. Even now that scholars have begun researching crowdsourcing, it still has varying definitions because it operates across various disciplines. Brabham eliminates the confusion with this highly accessible and authoritative book. He defines the term as online communities coming together to solve problems for a mutual benefit that could not be achieved without their collaboration. What distinguishes crowdsourcing from other similar efforts is the bottom-up creative process and top-down organizational goals. Brabham traces the growth of participatory culture, collective intelligence, and the wisdom of crowds on the Internet. He details examples of crowdsourcing, including Threadless in merchandising, InnoCentive in scientific research, and SeeClickFix for municipal services. He examines the implications of crowdsourcing for journalism, business, government, and labor as some worry that it invites exploitation and challenges amateurism and professionalism. This is an insightful resource for readers curious about trends in work and computing.--Bush, Vanessa Copyright 2010 Booklist"
From Booklist, Copyright (c) American Library Association. Used with permission.
Additional Information
Series MIT Press essential knowledge series.
Subjects Human computation.
Human-computer interaction.
Publisher Cambridge, Massachusetts :2013
Language English
Description xxiv, 138 pages ; 18 cm.
Bibliography Notes Includes bibliographical references (pages 125-130) and index.
ISBN 9780262518475 (pbk.)
0262518473 (pbk.)
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