You can now place requests for physical library materials on this website. Be advised that items recently returned to the library may continue to appear on your account for a few days. For the safety of library customers and staff, returned materials are quarantined for 72 hours before they are checked in. Please contact your local library for hold pickup instructions, or to ask any questions about returned items.

Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment

by Salkowitz, Rob, 1967-

Format: Print Book 2012
Availability: Available at 1 Library 1 of 1 copy
Available (1)
Location Collection Call #
CLP - Main Library Second Floor - Non-fiction PN6714.S255 2012
Location  CLP - Main Library
Collection  Second Floor - Non-fiction
Call Number  PN6714.S255 2012

Action! Excitement! Transmedia! Step inside Comic-Con to discover the cultural trends that will shape our world

"I''ve been in comics so long I sometimes think I invented ''em! But I just read Rob Salkowitz''s terrific new book and, y''know what? Even I learned new stuff! If you''re a comic book nut like me, miss it at your own risk!"
--Stan Lee, Legendary Comic Creator and Publisher

"Salkowitz tells it pretty much like it is: the good, the bad, and the ugly of the commercialization of one of America''s greatest art forms, as well as the indefatigable artistry of its creators. He is at once informative, insightful, sobering, and inspiring."
--Douglas Rushkoff, pop culture analyst and author of Program or Be Programmed: Ten Commands for a Digital Age

"If you care at all about comics, this is an essential read (and if you don''t, Salkowitz just might win you over). But it''s also grab-worthy for anyone interested in the fascinating, conflicted, unfolding future of digital publishing and transmedia entertainment."
-- Booklist (Starred Review)

"What began more than four decades ago as an intimate gathering of comic book creators, fans and legends has become a packed entertainment event. Although it doesn''t have the same ring to it, Comic-Con could more appropriately be called the Transmedia Pop Culture Con where buzz for a year''s worth of projects is created, prolonged or squelched. Yet, despite the awareness that the con is a giant marketplace where producers sell directly to customers, there has been shockingly little analysis of the business of the event before Rob Salkowitz''s new book, "Comic-Con and the Business of Pop Culture."
--CNN Geekout

"The true gift in Rob''s book is how very hard it becomes for you to decide, whether you''re a business reader reading a pop culture book, or a comics fan reading a business book."

"The book explores the business aspects of the show and how it is a microcosm of the growing transmedia aspects of both comic books and their connection to things such as film, TV, and video games. All the while, acting as a travelogue by a long-time fan of comics and Comic-Con."

"Salkowitz''s first hand observation makes us feel like we are walking the convention floor with him. In some chapters you sense his thrill as he meets a few of his fan favorites. Comic-Con and the Business of Pop Culture should be a great book for comic book fans, moviegoers, pop culture followers, and marketing gurus."

Welcome to Comic-Con: where the future of pop culture comes to life

Every summer, more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative industry professionals in an unprecedented celebration of popular culture in all its forms.

From humble beginnings, Comic-Con has mutated into an electrifying, exhausting galaxy of movies, TV, video games, art, fashion, toys, merchandise, and buzz. It''s where the future of entertainment unspools in real time, and everyone wants to be there.

In Comic-Con and the Business of Pop Culture , author Rob Salkowitz, a recognized expert in digital media and the global digital generation (and unabashed comics enthusiast), explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con''s massive exhibit hall and panels to its exclusive parties and business suites, Salkowitz peels back the layers to show how comics culture is influencing communications, entertainment, digital technology, marketing, education, and storytelling.

What can the world''s most approachable and adaptable art form tell us about the importance of individual talent and personal engagement in the era of the new global audience, the iPad, and the quarter-billion-dollar summer blockbuster? Here are some of the issues Salkowitz explores:

How do you succeed in the transmedia maelstrom? Comics have hopscotched across the media landscape for decades. What can we learn from their successes and failures as we careen toward a converged digital future?
Have comics cracked the digital code? Everyone is scrambling to deal with the business disruptions of digital distribution. Does the recent success of comics on tablets demonstrate a new model for other industries, or do dangers lie ahead?
What''s next for "peak geek"? Will the ascendant nerd culture of the early 2010s keep its new audience engaged or burn out from overexposure?

Comic-Con and the Business of Pop Culture combines the insights business leaders need with the details fans crave about the future ofthe world''s most dynamic industry. Even if you can''t be in San Diego in July, this book brings the excitement into focus . . . no costumes required!

Published Reviews
Booklist Review: "*Starred Review* Approaching his subject as both a business futurist and a longtime comics fan, Salkowitz takes a prismatic view of the comics world from its squirming heart: the bustling, hype-overloaded juggernaut of the San Diego Comic-Con. He ties anecdotal accounts of the craziness that unfolds at the Con over five days in July with ruminations on the current state of the medium. Though he considers and speaks eloquently to the place of literary graphic novels, quirky webcomics, and the sequential-art format as a whole, his crosshairs sit right atop those of Comic-Con: mainstream (superhero) comics and their (for now, anyway) cozy relationship with Hollywood. Here, if you can pay enough attention through the onslaught of noise, unapologetically vocal fans meet rock-star creators; the crumbling direct market meets fledgling digital distribution channels; approachable story lines meet decades of convoluted continuity; reverence for history meets a dire need for change; and, perhaps most important, quaint, low-margin publishing strategies meet blockbuster Hollywood marketing blitzes. It's all about as easy to pinpoint as an electron cloud, but Salkowitz considers the view from every angle and in a final chapter models four possible scenarios for comics in the next decade. If you care at all about comics, this is an essential read (and if you don't, Salkowitz just might win you over). But it's also grab-worthy for anyone interested in the fascinating, conflicted, unfolding future of digital publishing and transmedia entertainment.--Chipman, Ian Copyright 2010 Booklist"
From Booklist, Copyright (c) American Library Association. Used with permission.
Additional Information
Subjects Comic books, strips, etc. -- Authorship -- Marketing.
Comic books, strips, etc. -- Marketing.
Comic books, strips, etc. -- Technological innovations.
Popular culture -- Economic aspects.
Publisher New York :McGraw-Hill,2012
Language English
Description viii, 292 pages : illustrations ; 24 cm
Bibliography Notes Includes bibliographical references (pages 259-273) and index.
ISBN 9780071797023 (alk. paper)
0071797025 (alk. paper)
Other Classic View