Holy mavericks : evangelical innovators and the spiritual marketplace

by Lee, Shayne.

Format: Print Book 2009
Availability: Available at 2 Libraries 2 of 2 copies
Available (2)
Location Collection Call #
CLP - Main Library Mezzanine - Non-fiction BR1642.U5 L44 2009
Location  CLP - Main Library
Collection  Mezzanine - Non-fiction
Call Number  BR1642.U5 L44 2009
Penn Hills Library Non-Fiction 277.3 LEE
Location  Penn Hills Library
Collection  Non-Fiction
Call Number  277.3 LEE

Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.
Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

Evangelical innovators
The smiling preacher : Joel Osteen and the happy church
Great jazz : T.D. Jakes and the new Black church
A new kind of Christian : Brian McLaren and the emerging church
Messed-up Mississippi girl : Paula White and the imperfect church
Surfing spiritual waves : Rick Warren and the purpose-driven church.

Additional Information
Subjects Evangelicalism -- United States -- History.
Protestant churches -- United States -- Clergy -- History.
Church marketing -- United States -- History.
Popular culture -- Religious aspects -- Protestant churches -- History.
Popular culture -- United States -- History.
United States -- Church history.
Publisher New York :New York University Press,2009
Contributors Sinitiere, Phillip Luke.
Language English
Description viii, 199 pages : illustrations ; 23 cm
Bibliography Notes Includes bibliographical references (pages 177-192) and index.
ISBN 9780814752340 (cl : alk. paper)
0814752349 (cl : alk. paper)
9780814752357 (pb : alk. paper)
0814752357 (pb : alk. paper)
Other Classic View