Sexing la mode : gender, fashion and commercial culture in old regime France

by Jones, Jennifer Michelle.

Format: Print Book 2004
Availability: Available at 1 Library 1 of 1 copy
Available (1)
Location Collection Call #
CLP - Main Library Mezzanine - Non-fiction GT860.J66 2004
Location  CLP - Main Library
Collection  Mezzanine - Non-fiction
Call Number  GT860.J66 2004
The connection between fashion, femininity, frivolity and Frenchness has become a cliché. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a court-based fashion culture based on rank and distinction, stimulating debates over the proper relationship between women and commercial culture, public and private spheres, and morality and taste. Mary Wollstonecraft was one of those particularly critical of this 'vulgar' obsession with 'tawdry finery', declaring it to be 'merely the external mark of a depravity shared with slaves'. The story of how la mode was 'sexed' as feminine offers a compelling insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion at this time, looking at both consumption and production to argue how clothing was becoming increasingly conceptualized as feminine/effeminate. A concise history of French fashion culture suitable for anyone interested in eighteenth-century culture, women and gender studies or fashion history.
Additional Information
Subjects Clothing and dress -- France -- History -- 18th century.
Fashion -- France -- History -- 18th century.
Sex role -- France -- History -- 18th century.
Femininity -- France -- History -- 18th century.
Publisher Oxford, UK ; New York :Berg,2004
Edition English ed.
Language English
Description xviii, 244 pages : illustrations ; 24 cm
Bibliography Notes Includes bibliographical references (pages 221-238) and index.
ISBN 1859738303
1859738354 (pbk.)
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