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The tipping point

by Gladwell, Malcolm, 1963-

Format: Book on CD 2005
Availability: Available at 4 Libraries 4 of 7 copies
Available (4)
Location Collection Call #
Cooper-Siegel Community Library Audio Visual CD BOOK NF GLA
Location  Cooper-Siegel Community Library
 
Collection  Audio Visual
 
Call Number  CD BOOK NF GLA
 
 
Oakmont Carnegie Library Audiovisual CD 3596 GL
Location  Oakmont Carnegie Library
 
Collection  Audiovisual
 
Call Number  CD 3596 GL
 
 
Sewickley Public Library AV - Audiobooks CD 302 GLA 2005
Location  Sewickley Public Library
 
Collection  AV - Audiobooks
 
Call Number  CD 302 GLA 2005
 
 
South Park Library Jobs CAREERS CD-BK 302 GLA
Location  South Park Library
 
Collection  Jobs
 
Call Number  CAREERS CD-BK 302 GLA
 
 
 
Unavailable (3)
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Carnegie Library of McKeesport AV CHECKED OUT
Location  Carnegie Library of McKeesport
 
Collection  AV
 
Status  CHECKED OUT
 
 
Crafton Public Library Adult - Non-Fiction Recorded Book IN TRANSIT
Location  Crafton Public Library
 
Collection  Adult - Non-Fiction Recorded Book
 
Status  IN TRANSIT
 
 
Northern Tier Regional Library Audio/Visual CHECKED OUT
Location  Northern Tier Regional Library
 
Collection  Audio/Visual
 
Status  CHECKED OUT
 
 
Summary
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Published Reviews
Booklist Review: "Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change. Defining such dramatic turnarounds as the abrupt drop in crime on New York's subways, or the unexpected popularity of a novel, as epidemics, Gladwell searches for catalysts that precipitate the "tipping point," or critical mass, that generates those events. What he finds, after analyzing a number of fascinating psychological studies, is that tipping points are attributable to minor alterations in the environment, such as the eradication of graffiti, and the actions of a surprisingly small number of people, who fit the profiles of personality types that he terms connectors, mavens, and salesmen. As he applies his strikingly counterintuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking. --Donna Seaman"
From Booklist, Copyright (c) American Library Association. Used with permission.
Publisher's Weekly Review: "The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. For example, many parents may be alarmed at his advice on drugs: since teenagers' experimentation with drugs, including cocaine, seldom leads to hardcore use, he contends, "We have to stop fighting this kind of experimentation. We have to accept it and even embrace it." While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form. Agent, Tina Bennett of Janklow & Nesbit. Major ad/promo. (Mar.) (c) Copyright PWxyz, LLC. All rights reserved"
(c) Copyright PWxyz, LLC. All rights reserved
Additional Information
Subjects Social change.
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Audiobooks.
Publisher New York :Time Warner AudioBooks,2005
Edition Abridged.
Contributors Time Warner AudioBooks (Firm)
Participants/Performers Read by the author.
Language English
Notes Abridged.
Compact disc.
Description 3 audio discs (3 hr.) : digital ; 4 3/4 in.
ISBN 1586217453 :
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