Start small, finish big : fifteen key lessons to start--and run--your own successful business

by DeLuca, Fred.

Format: Print Book 2000
Availability: Available at 1 Library 1 of 1 copy
Available (1)
Location Collection Call #
Carnegie Library of McKeesport Nonfiction 658.041 D388
Location  Carnegie Library of McKeesport
Collection  Nonfiction
Call Number  658.041 D388
In 1965, 17-year-old Fred DeLuca opened his first Subway sandwich shop with a $1,000 loan. Thirty-four years later, his franchise's sales generate over $3 billion from more than 13,000 stores in 60 countries. Now, those same principles that have nourished DeLuca's dream can be adapted by others -- especially those starting with limited capital from small loans. Offering solid business lessons and anecdotes of his own, as well as those of other successful entrepreneurs, DeLuca describes business strategies, including:
-- beginning with an idea
-- continually improving your business
-- believing in your people
-- attracting customers every day
-- earning your reputation
-- and taking those first bold steps, among others.
Published Reviews
Booklist Review: "We've already seen "burger wars." This may be the start of "sub wars." Or perhaps it is just a coincidence that Tony Conza, cofounder of Blimpies, and DeLuca, cofounder of Subway, have now written books. DeLuca follows Conza's Success It's a Beautiful Thing [BKL Ap 15 00], a collection of reminiscences about getting started and advice for would-be entrepreneurs, with his own guide to business success. DeLuca tells how he started selling sandwiches at the age of 17; now Subway has 14,000 stores and annual sales of $3 billion. He adds tips from other entrepreneurs with similar experiences, such as the founders of Little Caesar's, Kinko's, and the world's largest commercial cleaning company. DeLuca emphasizes starting small. He explains how it is possible to start a business with $1,000 and touts the concept of microloans. In fact, he established the Micro Investment Lending Enterprise in 1996 to make such loans, and the proceeds from this book will go to that nonprofit organization. (Conza similarly earmarked his profits for a favorite cause, the Boys' Clubs and Girls' Clubs of America.) --David Rouse"
From Booklist, Copyright (c) American Library Association. Used with permission.
Publisher's Weekly Review: "DeLuca was only 17 when he started what is now the Subway restaurant chain in 1965; he needed money to attend college and a friend offered to back him with $1,000 to start a sandwich shop in Bridgeport, Conn. That beginning led DeLuca to an enormously successful career: in addition to being president of the chain, he runs MILE, a nonprofit organization that offers loans to entrepreneurs. According to DeLuca, there are 15 essential principles for anyone starting a small business, some of which, DeLuca confesses, he learned the hard way (he had never made a submarine sandwich before opening day of his first shop). Among these pillars: Believe in Your People; Never Run Out of Money; Keep the Faith; and Profit or Perish. DeLuca uses his own business experience as well as that of other successful entrepreneursÄe.g., the founders of Kinko's and Little Caesar'sÄin addition to those of less well-known business people. Written in a conversational style, the advice isn't especially original or creative. However, would-be millionaires who are sitting at their kitchen table wondering if they should take that big step and start a business will find the book both instructive and inspirational. Agent, Bob Diforio. (Aug.) (c) Copyright PWxyz, LLC. All rights reserved"
(c) Copyright PWxyz, LLC. All rights reserved
Additional Information
Subjects New business enterprises.
Publisher New York :Warner Books,2000
Contributors Hayes, John Phillip, 1949-
Language English
Notes Includes index.
Description xiii, 353 pages ; 24 cm
ISBN 0446524026
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